About Level 1: Foundations
Dive deep into the fundamentals of small business management with our comprehensive CEA Level 1 certification. This course is designed to lay a strong foundation in entrepreneurship, business planning, basic accounting, and essential marketing and sales techniques. Equip yourself with the skills needed to start and grow your business effectively.
What You'll Learn
Entrepreneurship:
Unlock your potential as an entrepreneur. Learn what makes an entrepreneur tick, debunk myths, and explore different views of entrepreneurship.
Business Planning:
From drafting your first business plan to understanding funding sources, set the stage for business success.
Accounting Basics:
Get to grips with financial statements and accounting principles. Understand the importance of debits, credits, and financial reporting.
Marketing & Sales Fundamentals:
Discover the marketing mix and how to approach both inbound and outbound marketing strategies effectively.
Meet Your Instructors
Learn from seasoned business leaders and educators who bring real-world experience and teaching excellence to the classroom. Our instructors are dedicated to helping you succeed and are easily accessible for guidance and support.
Carl Heintz
CPA and CEA
Carl Heintz is CPA in Leawood. Kansas. In addition to his CPA practice, Carl is also a Certified Entrepreneurial Advisor. Since 2002 he's been a nationally recognized speaker and author for Thomson Reuter's Gear Up seminars. He has also been an instructor in taxation, accounting, and data processing at UCLA, USC, and several community colleges.
He is the author of dozens of published articles and three books, as well as serving on the editorial board for numerous tax, accounting, and technology publications. He was the producer and presenter for National Public Radio's “Tax Tips” series. As a Quora contributor, he is the most viewed in Taxes in the United States of America.
He began his career at Ernst & Young where he served on the firm's regional management advisory services committee and co-authored the firm's first internal operational auditing manual. Later, he served as a partner in several local CPA firms and has started and grown multiple CPA firms.
Carl earned his undergraduate degree in business Magna Cum Laude from the University of Southern California and obtained his MBA degree from the USC's Marshall School of Business.
Enrollment Information
Enroll today to secure your spot in our upcoming session. Take the first step towards mastering the business fundamentals with CEA Level 1.
Start Date: 7/6/2024
Duration: 4 months - finish in as little as 30 days during our free trial
Format: Online, self-paced
Fee: $39/month for
unlimited access to this and all other courses
Hear From Our Alumni
Don’t just take our word for it—hear from our successful alumni who have transformed their careers with our Level 1 certification.
Lisa
Enrolled Agent
"I have learned so much in the past week from taking your courses and am working towards a better career in a field that I love!"
Brian Lint
CPA
"If you're looking for an MBA-level resource of practical knowledge to all aspects of business, you've found the right place."
Keith Singleton
CPA, JD
"Their expertise in commercial banking, specifically in originating and underwriting middle market credit transactions, along with the skill in managing client relationships, greatly impressed me. Their background speaks volumes, and I highly recommend!"
Frequently Asked Questions
Have questions? Find answers to some of the most commonly asked questions about our CEA Level 1 certification.