Marketing & Sales

Nothing happens until something is sold. This section analyzes the way a small business approaches the daunting task of marketing. It includes an analysis of the Unique Selling Proposition (USP), creating value chains, along with messaging and pricing strategies.

CUSTOMER CARE

0608 Customer Care

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The Global Marketplace

0607 The Global Marketplace

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Merchandising

0606 Merchandising

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PUBLIC RELATIONS

0605 Public Relations

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THE SALES PROCESS

0604 The Sales Process

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Advertising

0603 Advertising

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BRANDING AND MESSAGING

0602 Branding & Messaging

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MARKETING PLAN

0601 Marketing Plan

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