1203 Business Intelligence
Part of the Business Risks section of the CEA Curriculum
Business intelligence (BI) can be described as “a set of techniques and tools for the acquisition and transformation of raw data into meaningful and useful information for business analysis purposes”.
BI technologies are capable of handling large amounts of unstructured data to help identify, develop and otherwise create new strategic business opportunities.
The goal of BI is to allow for the easy interpretation of these large volumes of data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
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