0102 Finding a Business

Part of the Entrepreneurship Section of the CEA Curriculum


This screencast style of sessions outlines a successful five-step process for finding a business. It begins by outlining the steps necessary to understand the Entrepreneur’s unique skills, and how those will affect the choice of business field.  Advisors will learn how to do an effective reality check, assist their clients in finding the right niche, and locate the appropriate opportunity.

Finding the right business means finding a great idea, a business for sale, and assessing the opportunities and pitfalls. It’s important to distinguish between a successful small business and a high growth venture. The OODA model is a useful tool to help advisors and their clients focus on opportunities, define the value model, and avoid toxic situations.

Opportunity recognition depends upon keen differentiation between what makes a market attractive and why businesses fail.  Understanding the business and product life cycle gives useful insight.  Case studies are presented to help clarify the important concepts.

Learning Objectives:

After completing this course, you will be able to:

  • Understand the importance of self awareness in the business search process
  • Describe what the OODA model is
  • List criteria for a business search


Course Curriculum

Finding Yourself & Your Strengths Details FREE 00:08:00
Self-Evaluation Tests Details 00:02:00
Understanding Different Types of Businesses Details 00:07:00
Find Your Niche Details 00:02:00
Reality Check Details 00:05:00
Why Businesses Fail Details 00:07:00
10 Deadly Mistakes Details 00:17:00
Market Assessment and Product Viability Details 00:04:00
Case Studies Details 00:04:00
Where to Find Opportunities Details 00:05:00
Final Exam – Finding a Business Details 00:09:00

Course Reviews


  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0

No Reviews found for this course.

  • Price Options +
  • 1 year
  • Course Badge
  • Course Certificate
  • Program Level: Fundamentals/Beginner

    75 minutes | CPE = 1.5 units

    Field of Study: Finance

The Small Business Research Institute is a non-profit corporation committed to advancing small business success.

Get the Newsletter

* = required field
CEA © 2016 All rights reserved.